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I was recently assigned by publishers CPL who produce the magazine Cheers (the magazine for Molson Coors employees) to photograph Oliver Chadwyck-Healey, beer buyer for Sainsbury’s. The brief was to photograph Oliver with his favourite beer ‘Blue Moon’ at a Sainsbury’s store.
I knew I had to have a lot of ‘height’ in the image to leave space for the graphics and inserts … so I asked Oliver to lie down which he cheerfully did. I took the image from a low angle and fired 2 flash guns remotely to highlight both Oliver and the bottles. I threw the background out of focus and yet kept the ‘store’ feeling. I felt it worked well.

 

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