Corporate Group Pictures London
We have just completed an assignment for taking the Corporate Headshots of a department at Pernod Ricard in Hammersmith, London.
Pernod Ricard has a large portfolio of premium international and local brands such as Absolut Vodka, Chivas Regal, Ballantine’s & Beefeater Gin.
The brief from their commercial department was to photograph 22 individual staff members in 2 formal poses and 2 informal poses and to be photographed in such a way so the images could be used as individual headshots and in group pictures + with an interchangeable background on one of the images. It was an advanced photo shoot and a challenge.
The Headshots
We booked in 2 separate days at their offices for the photography which allowed those that could not make the first date to attend the 2nd day. We chose to photograph everybody in 3/4 length portraits which allowed us to extract headshots and yet let us keep the the 3/4 length portraits for the group pictures.
We photographed the formal poses first, for the men they wore a jacket and tie and the ladies wore more formal clothing such as a jacket and scarf – for the informal poses the men removed their ties and the ladies removed their jackets and rearranged their hair and accessories.
We needed to have pose variations for the group images so each individual was photographed from the left, front and right – firstly for the formal poses then once again for the informal poses … a lot of exposures were required and in all I photographed total of 1,811 images.
The Group Images
The photography went well and we sent the images in low resolution to our client who then made their choices. It was then over to Marianne who works on all our post production. She had a lot to do. We had photographed everybody against an illuminated white background which allowed Marianne to ‘remove and superimpose ‘ them onto another background. We had already previously photographed some Pernod Ricard’s products in the form of bottles which we then superimposed the headshots on – it worked very well and was in keeping with their own branding.
