Karl-Johan Persson
Karl-Johan Persson CEO of H & M Hennes & Mauritz AB launched H&M’s eighth fashion brand, Arket, on Regent Street, London.
The new brand, Arket, will sell clothes for adults and children, and household products and will include a cafe offering Swedish-style food. H&M’S other brands include Cos, & Other Stories, Monki, Weekday and Cheap Monday.