It was at the beginning of this month that I photographed the new business portraits for Gentlemen’s Outfitters Jack Bunneys in East London. I am now showing my images as their new website Jack Bunneys went live today.
When I received the enquiry I got quite excited as they wished for their portraiture to be taken in black & white – I adore black & white photography. They already had good idea of how they wished to portray themselves which was very helpful and they chose a lighting set up which worked very well – I feel that the subtle use of using timeless black & white portraits in a new modern colourful website looks amazing.
Behind The Scene
The portraits were taken in the shop and the whole shoot lasted just 1 hour.
The Background: A dark grey cloth was used for the background, it absorbed the ‘spill light’ and the cloth’s coarse woollen texture enhanced the dramatic feel to the image.
The Lighting: The lighting was kept very simple with just one light source used (Elinchrom 600RX + Softbox Elinchrom Octa 135cmm). I placed the large soft box up very close and to the side of the face whereby the diffused lighting lit the right side and cast the left side in a dramatic shadow, by angling the sofbox slightly I retained the lighting on both eyes.
The Pose: A pose was used that reflected key elements of their business such as ability, trust and professionalism. I particularly liked the pose when they touched their cufflinks and retained eye contact with the viewer.